Led the art and creative direction for the Levi’s advertising campaign, overseeing the entire process from concept to execution. This included photo shooting to capture the essence of the brand and its products in a unique and compelling way. The campaign focused on a creative, playful approach to showcase Levi’s iconic jeans, with an emphasis on their stylish, versatile nature.
I also managed the photo editing and created both print and digital assets, ensuring the visuals were impactful and aligned with Levi’s branding strategy. The final result was a dynamic campaign that resonated with the target audience and reinforced Levi’s position as a timeless, fashionable brand.